Why ‘short term’ is short-sighted

If you aspire to succeed in depressions and downturns, your focus has to be on longer-term strategies. It is our belief that true potential can never be realised if you are focussed on the short term. This belief sees us act to create sustained results, and to do so in an ethical manner.

The Entrepreneurs Fund is a member of COFRA Holding, one of the world’s largest family companies and, with a 150-year history, one of the longest standing. Entrepreneurs Fund may be a new member of this well-established family business, but we share the sense of belonging and loyalty that lie at the heart of its values. This is evident both in professional ethics as much as our corporate giving. In looking for entrepreneurial talent, we look for people who can combine the highest levels of creativity and boldness with a commitment to this moral high ground.

Today's true pioneers are, we believe, also inspired by sustainability. They understand that it is an idea with the power to inspire employees and customers too. The pioneers with whom we partner take seriously their responsibility to grow in balance with the wider world.