Realyes and Mars identify the link between emotional response to ads and sales performance

The analysis showed that emotions data could be used to correctly identify whether the ads tested had a “no to low” or “high” impact on sales 75% of the time

New York, 21st March 2017

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

Download full press release here

Watch the announcement at i-com here: